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The Margin Erosion Crisis: Why Every $1M in DTC Growth Now Costs $35,000 in "First-Party" Revenue Leaks
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The Margin Erosion Crisis: Why Every $1M in DTC Growth Now Costs $35,000 in "First-Party" Revenue Leaks

For every $1 million in DTC revenue, mid-market brands lose roughly $35,000 to first-party fraud and chargeback misuse. These "silent" revenue leaks go far beyond refunds, eroding EBITDA through lost acquisition costs, fulfillment expenses, dispute fees, and increased processor risk. As top-line growth continues, unaddressed chargebacks now represent a six-figure margin loss for scaling brands unless defended with automated, data-driven infrastructure.

Ed Crowther
Ed Crowther
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Debbie: A Gamified Path to Debt Freedom and Financial Wellness

Imagine getting paid to pay off your debt. Sounds too good to be true? Meet Debbie – the app that turns financial responsibility into a game. Track your credit cards, crush your loans, and stack up savings, all while earning real cash for every milestone you hit. With gamified lessons, streaks, quick wins, and even a potential AI coach cheering you on, Debbie doesn’t just teach you to manage money – it rewards you for mastering it. Forget boring budgets and endless spreadsheets; Debbie makes debt payoff addictive, social, and surprisingly fun. Your path to financial freedom just got a high score.

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